I have finished the grading and posted to the Capilano website. There is sometimes a delay before you can access but they should be viewable by 5 p.m. on Friday, Dec. 18th at the latest.
To get your grade breakdown and team project feedback, you can call me between Jan. 4th and 8th (my cell number is on the course outline).
Have a nice holidays and well deserved break.
Here are the overall course grade info using your “secret word” as reference. These will be posted on the official Cap site on Friday.
bmkt360-81-Fall-2009-grades-book-web
Here are the presentation and report grades and feedback.
BMKT360-81-Fall-2009-Presentation-and-Report-Grades-and-Feedback
Overall, the teams did excellent work.
Have a nice holidays and well deserved break.
Important Note:
As mentioned last class, there will be no Quiz 3 (originally scheduled for the last class). In lieu of of this quiz, there are several exercises you need to complete during the Dec. 1st class after the presentation (peer evaluation, adding “CAPabilities” categories to your e-portfolio, creating your post on the Classfolio, etc.). If you complete all these exercises, you will get full marks for the Quiz 3 allocation (otherwise, you will get zero for this allocation)… makes sure you are at the Dec. 1st class and make sure you don’t leave early.
Final Presentations
- be sure to email your report to bmkt360@gmail.com by the beginning of class tonight
- the order of presentations will be randomized except for Slot 2 which is reserved for
1. 6:35 to 7:00 – Team 1
2. 7:05 to 7:25 – Team 2 (reserved for team 2 due to client attending)
3. 7:25 to 7:45 - Team 3
4. 7:45 to 7:55 – Break
5. 7:55 to 8:20 - Team 4
This is the grading form I will be using. I will post the results online for all teams by the end of next week.
BMKT360-81-Fall-2009-Presentation-Grading-Form
Here is what we are covering after the presentations:
8:20 to 9:20
- CAPabilities categories added to e-Portfolio — you should add four categories to your e-portfolio representing Capilano University’s School of Business “CAPabilities”: Communications, Analysis and Decision Making, Social Interaction, Citizenship & Global Perspectives. You can add categories from the Posts | Categories tab from the WordPress dashboard. Once you have added these four categories, go to the Edit post for each post and assign one or more of these four categories. This will make it easier for employer to see the general skills and abilities you have mastered (in high demand by employers) in addition to the course content competencies.
- e-Portfolio added to Classfolio (post with a few sentences, screen shot of your e-portfolio and link to your e-portfolio… you can log in with your existing zenprojectsites.com username and password). Note: As mentioned in class, you don’t need to do this Classfolio step. I can set up.
- Peer Evaluation (this is required but please don’t complete this peer evaluation form until I have explained the instructions in the Dec. 1st class)
- Self Evaluation (this is required)
- “Secret word” form. You must submit to this form in order to see your grades (unofficial) online on the course website. If you don’t complete, you won’t see your grades until the final marks have been submitted and grades are on the official Capilano University site.
- Course and Instructor Evaluation
- Midterm answer key (I will posting this by Monday next week). As part of this I will be showcasing some of the best answers with a link from your first name to your e-portfolio. This is mainly for the social media question.
That’s it! It was nice having you in the course and overall, the class did a really good job.
I will be posting the team presentation and report grades, and peer evaluation weightings along with the grades by the end of next week (Dec. 11th). I will be submitting the official grades to the Capilano grades system on Dec. 15th.
1. Sometimes Y
- presentation
- question and discussion
2. E-Portfolios
- return
- samples of some of the really good ones
- if you want to upgrade your e-portfolio based on the grading criteria and feedback, bring your assessment sheet to our next class, show me the changes and I will re-grade.
3. Work on team projects
Break
7:30 to 7:40 p.m.
4. Adding Google Analytics to your e-Portfolio and Research Blogs
5. Instructor evaluation
6. Work on team projects
Are Focus Groups still relevant?’ (by Chandeep )
Average income of food and beverage workers in BC (by Jiyang )
Cheap Eats Vancouver? (by Madison )
Comparison of Online Survey Tools (by Noreen )
Conducting Research on Sensitive Products (by Danielle )
Demographic Trends of Vancouver (by Yuting )
Designing and Conducting Good Surveys (by Janine )
Economic Benefits of Hosting the Games (by Nikita )
Effectively managing marketing research projects (by jingyi )
Factors that affect customers’ choices during 2010 games (by Yutao )
Food Culture In Vancouver (by William )
How 2010 Games Effect Vancouver Restaurants (by sisi )
How to properly prepare the Atmosphere for Focus Groups (by paulina )
In-Depth Interviews (by Myrosha )
Key Performance Indicators for restaurants (by Tamino )
Liquor Licensing Trends in North America (by Sharla )
Observational Studies in BC – Privacy Concerns (by Stuart )
Olympics’ Anti-Doping Promotes Healthier Lifestyles (by Andy )
Online Ratings for Restaurants in Vancouver (by Jing )
Popularity of online market surveys (by tingting )
Popularity of online market surveys (by tingting )
Privacy Rules for Observation Surveys in BC (by Samantha )
Public Concerns of Late Night Restaurant Hours (by Sarah )
Restaurants trends (by Nikki )
social-media-to-effectively-promote-restaurants (by Ron )
Tools for selecting food and berverage business loation in BC (by Lan )
Top 10 Marketing Research Tools (by Sebastian )
Unobtrusive Observation Studies (by Kat )
Using Company Databases for Marketing Research (by Byron )
Vancouver Restaurants: Now & Future (by Tenneille )
Ways to Improve Ambience and Overall Layout of a Restaurant (by whitney )
Web Analytics (by Farah )
Writing & Creating Market Research Surveys (by Brielle )
I have added an extra office hour on Tuesday, Nov. 17th in case teams have project questions so I will be available from 4:30 to 6:30 in CE 333F. One team has booked the 5:30 to 6:00 slot, if other teams would like to book a slot to discuss your project, please let me know. I can also help teams after class from 9:30 to 10:30 if necessary.
1. Team Project
- status update posts individual and team
- for your team status update, focus on summarizing the questions you have about the project and key challenges
2. Midterm
- return midterms
- marking approach
- multiple choice answers
- brief discussion re: Part 2
3. Work on Team Projects
- I will meet with all the teams
MRIA October 2009 Luncheon & Networking Event
Topic: Whose Design Is it Anyways? Priming Designer and Shifting Preferences
Speaker: Judy Zaichkowsky, Professor of Marketing in the Faculty of Business Administration at Simon Fraser University
Topic Description:
A series of studies is presented which investigates preference among similar but different designs within a product category. The variables of price, brand name, and “priming designer” are shown to shift preferences. Without brand names, consumers prefer a well designed object. When supplied with information about brand names and designer they may shift their preferences to designs they believe are “designer” brands, even when the actual design is not.
Event Details:
Thursday October 29, 2009
Doors Open: 11:30
Lunch & Networking: 11:45 – 12:30
Speaker: 12:30 – 13:30
Q&A & More Networking: 13:30 – 14:00
Location:
Century House Restaurant & Bar
432 Richards Street – Downtown Vancouver
Parking & Maps: Delta Suites underground parking at Pender and Richards,- or Impark at Pender and Seymour. Please note that the Waterfront SkyTrain Station is 3 min. walking distance.
Registration fee:
Members: $15
Non-Members: $25
Students: $10
Event registration has moved online! Please pre-register by Tuesday, October 27th through the MRIA Portal.
Note: There are only 45 spots available for this event. Full lunch will be served including a complimentary drink of choice.
About the Speaker:
Dr. Judy Zaichkowsky is a professor of marketing in the Faculty of Business Administration, Simon Fraser University. She received her Ph.D. from UCLA in marketing, with minors in psychology and statistics. She holds a Masters degree in Consumer Studies from the University of Guelph and received a Centenary Alumni award from the University of Guelph in 2003 for outstanding contributions to research.
Dr. Zaichkowsky’s 1985 Journal of Consumer Research paper on the involvement construct has been recognized as one of the most cited articles in consumer behaviour and one of the most influential articles in the field of advertising. She is a co-author of the leading textbook on Consumer Behaviour in Canada. She is the author of The Psychology Behind Trademark Infringement and Counterfeiting. Dr. Zaichkowsky sits on five editorial review boards and is currently on the Board of Governors at SFU. Judy will be joining the Copenhagen Business School in 2010, as a senior member of the Marketing Department, where she will continue research on design and brand names.
Questions regarding event registration? Contact events@mria-arim.ca
Theme – Data Analysis
1. Announcements
- MRIA Event (see posting above)
- midterm next class
2. Overview
ch14
3. Editing and Coding your data
- numbering surveys / respondents
- time stamping
- editing rules
- categorizing qualitative responses
- codes (can often skip this if using MS Excel)
- exercise: prepare rules for your data analysis
4. Probability vs. non-probability
- for probability: can use inferential statistics — calculating confidence interval and levels
- for non-probability: be sure to stick to descriptive stats (for a convenience survey we did of 40 people on Oct. 20th, 2009, we found that 35% said they would buy the product)
5. Univariate Analysis
- overview
- visual maps (e.g. postal codes)
6. Multivariate Analysis
- Overview
- selecting the right statistical tool
- Chi Square Analysis
7. MS Excel and Data Analysis
- Data Analysis Add-in Tool
8. Example: Capilano Student Survey
- advantages of using online survey tool to collect data (e.g. Quia)
- frequency tables and charts
- descriptive stats
- cross-tabs and finding relationships between variables
Resources:
class8-notes
Midterm Next Class
Format:
50% multiple choice (closed book, 25 questions)
25% question on social media and marketing research
25% case study / scenario type question
There will be one question on one of the following articles from the BCAMA:
1. Social Media and Marketing Research : Its About Expression Not Impressions
2. 5 Reasons to do Market Research in an Online Community (you can start at about 5 min. and 30 seconds)
You will need your AMA membership number to log in to the webcast (the second item above). If you don’t have AMA membership, I suggest you contact someone in your team to see if you can access together.
Here is a good site that Nikita came across that may be good source for other teams.
Your e-Portfolio assignment is due Nov. 10th and is worth 5%.
This is an individual assignment where you will be developing a career e-portfolio using the WordPress blogging tool to showcase what you have done in BMKT 360 but also your other courses and achievements.
Your e-Portfolio should contain the following posts:
1. One introduction / overview post that has been set to “stick”… i.e stay at the top of your e-portfolio. This is your welcome posting and should also be “tagged” with keywords that will help attract relevant, prospective employers (more details are included in the 10-step instructions). It’s also a good idea to mention your career aspirations in this post.
2. One post that showcases your team’s BMKT 360 project
3. One post that showcases your understanding of MS Excel
4. One post that showcases your research article blog
5. At least three posts that showcase projects you have done in your other courses at Capilano University (e.g. marketing, organizational behavior, etc.)
6. At least one post that showcases a marketing event you have attended recently (within the past six months) that may be of interest to prospective employers. Although it’s best to showcase a “face to face” event you attended, ideally with some kind of student club or industry association (e.g. BCAMA), if you are unable to showcase an event then you could attend a webcast event and write a post about that.
7. At least one post that showcases a hobby or sport you are involved with, or some other personal interest, or an association or organization you are involved with. Employers like to see that you are about more than just school and this post will help with that.
8. At least one “wildcard” posting that showcases something else that you think will be of interest to prospective employers (e.g. an overview of another degree or education program you took at another school, your reflections on life or what you are learning at Capilano University, your reflections on a current trends or news event, etc.)
In summary, you should have a total of at least 10 posts. The posts can be brief. In fact, it’s a good idea to keep posts to a maximum of a short paragraph or two… a few sentences can also work for some of your postings if you want the attention to be on a photo or linked file.
It’s a good idea to include an image within each post (a screen shot of a report works well for documents you want to showcase)
With the exception of the first welcome/overview post that should be “stuck” at the top, you can use any order for your postings.
To create your e-portfolio, you should go to zenportfolios and enter your login information on the right hand side (it’s the same username and password as your project website). Once you have logged on, then you can click on the Create a new e-portfolio link.
When you are registering and it asks you for your sign up code, enter fall2009.
Here are the 10-step instructions for developing your e-portfolio.
It’s a good idea to get started on this assignment right away and then work on it gradually over the coming month. It’s not something you can normally do “at the last minute” and you want to make sure you make a good online impression with potential employers.
Once you are completed your e-Portfolio, you need to submit the URL and some other information to this online submission form by Nov. 10th.
Just as a reminder, here are the research article topics you selected and I approved for your wikipedia style research article assignment…
I have set up with hyphens so you can copy and past your topic as your blog name when setting up. I can demo again how to set up your site at tonight’s class.
Team 1
conducting-research-on-sensitive-products (Danielle)
preparing-for-focus-groups (Paulina)
top-10-marketing-research-tools (Sebastian)
surveying-people-on-sensitive-topics (Swaroop)
popularity-of-online-surveys-in-british-columbia (Ting Ting)
effectively-managing-marketing-research-projects (Claire)
-using-existing-company-databases-for-marketing-research (Byron)
Team 2 – Cold Draft
public-concerns-on-bars-staying-open-late-in-vancouver (Sarah)
government-liquor-licensing-trends-in-north-america (Sharla)
using-ms-excel-2007-to-analyze-marketing-research-data (Chandeep)
privacy-concerns-with-observational-studies-in-british-columbia (Stuart)
restaurant-culture-in-vancouver (William)
how-2010-games-effect-vancouver-restaurants (SiSi)
demographic-trends-in-Vancouver (Yuting)
-the-experience-of-olympic-host-cities-with-24-hour-liquor-licenses (Nikita)
Team 3
privacy-rules-for-observation-surveys-in-british-columbia (Sam)
sales-changes-in-food-and-beverages-industry-due-to-recession-in-british-columbia (Madi)
average-income-of-food-and-beverage-workers-in-british-columbia (Becky)
average-income-from-1999-to-2009-in-canada (Andy)
impulse-buying-for-food-and-beverage-industry (Falen)
small-business-use-of-web-analytics (Farah)
tools-for-selecting-food-and-beverage-business-locations-in-british-columbia (Lan)
Team 4
having-an-effective-restaurant-menu (Carla)
introducing-menu-promotions (Manson)
using-social-media-to-effectively-promote-a-restaurant (Ron)
comparison-of-online-survey-tools (Noreen)
key-performance-indicators-for-a-restaurant (Tami)
ways-to-improve-ambiance-and-overall-layout-of-restaurant (Devin)
privacy-laws-related-to-observation-studies-in-british-columbia (Whitney)
Team 5 – Sometimes Y
writing-and-conducting-good-surveys (Janine)
ensuring-observation-studies-adhere-to-privacy-laws (Kat)
economic-decline-impact-on-restaurants-in-vancouver (Tenneille)
conducting-in-depth-interviews (Myrosha)
factors-impacting-customers-restaurant-choices-during-2010-games (Bruce)
restaurant-trends-in-vancouver (Nikki)
-online-restaurant-ratings-in-vancouver (Jessica)
I mentioned this last class but just in case anyone missed it, two of the course assignments are due later than indicated on the course outline.
Your Wikipedia style research article (individual assignment) is now due Oct 27th before class (two weeks later than what is indicated in your course outline). We will also be using the WordPress tool for this instead of Google’s knol tool. WordPress is the same tool you will use for your team’s project site and your e-portfolio. Based on feedback from last semester’s class, I decided to forgo you having to learn the extra Google knol tool.
Your Research Design document (team document) is now due Oct. 27th (one week later than what is indicated on your course outline).
Instructions for these assignments will be provided at your Oct. 13th class.
1. Announcements
- bcama event
2. Observation Studies
observation
3. Measurement & Attitude Scaling
measurement-and-attitude-scaling slides
4. Project Website
- how to post
- how to upload file
- how to comment
- how to change appearance
- test post
- tracking progress
5. Research Proposal Feedback
6. Research Article Assignment
7. e-Portfolio Assignment
8. Team Project Work
- Non-disclosure Agreement (NDA)
- Terms of Reference (TOR)
Resources
- Brand You handout
Here are the URLs for the team sites. I will meet with the teams during the Oct. 6th class and go over the team site with you.
Sometimes Y
Brain Power Research
Prestige
Cold Draft
Food for Thought
1. Announcements
- BCAMA networking event
2. Future of Marketing
- review and highlights
3. Web Analytics
- review and highlights
- Google Answers
- Google Analytics
- Other tools (from biztech101.com)
4. Quiz
5. Observation Study
- slides
- exercise
6. Surveys & Questionnaire Design
- general principles
- using Quia online survey tool
7. Team Project Exercises
- using technology for your team project
- create an online survey for your team project
I will be meeting with teams as you work on the Team Project Exercises
I will set up the project websites directly for the teams.
Sorry, there was a problem with the approach of the assigned admin person inviting the other team members (not their fault, my mistake in configuring).
I will let everyone know when the sites will be available.
Here is the diagram of the marketing research process
research-process
Source: Zikmund Essentials of Marketing Research
Some sites to check out for secondary research
Stats Canada
http://www.statcan.gc.ca/
Market Research Handbook 2008
BC Stats
http://www.bcstats.gov.bc.ca/
City of North Vancouver
http://www.cnv.org/
District of North Vancouver
http://www.dnv.org/
Announcements
- team folders
- name tents
- quiz results (individual and team)
- attendance
- special marketing event, Oct. 2nd, including John Chow, Rebecca B.
- research proposal tips
- sample projects
1. Exploratory Research cont…
- review and continuing with slides from last class
- purpose of exploratory research
- types of exploratory research
2. Video Case: Fisher Price Rescue Heroes
- watch and discuss
- see handout for questions
3. Video Case: V8
- what kind of research techniques did they use?
4. Video Case: Trading Cards Focus Group
- what did the moderator do well and not so well
- what unique aspects does the involvement of kids bring
5. Future of Marketing
- AMA article
6. Secondary Research
- Stats Canada
- BC Stats
- Google Answers
7. Future of Marketing
- Future of Marketing (AMA report)
- impact of the Internet on marketing research
8. Web Analytics
- Google Analytics
9. Team Project Exercises
- secondary research exercise
- set up project sites
- discuss how you will track hours
- instructor will discuss with teams their team charter and research proposal
- mini-plan for moving forward… responsibility matrix
Welcome to the course website for BMKT 360-81 Fall 2009 Marketing Research. This will be your source for course announcements and resources. Be sure to check back frequently or sign up to our RSS feed.
Here is the course outline.
BMKT360-81-Fall-2009-Course-Outline
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