BMKT 360-81 Summer 2011

Marketing Research Course Site

e-Portfolio Update

In response to some questions about your e-portfolio, especially what kind of posts you should include, here is some additional information and some examples.

Due Date:
Your e-Portfolio assignment is due by 11:59 p.m. on Friday, June 24th and is worth 5% (it’s part of your 10% participation mark… the other 5% is based on your in-class contributions and attendance, etc.).

Tutorial Videos
There are someinstructional videos if you need help using WordPress.

This is an individual assignment where you will be developing a career e-portfolio using the WordPress blogging tool to showcase what you have done in BMKT 360 but also your other courses and achievements.

Your e-Portfolio should contain at least four of the following posts:

1. Introduction / overview post that has been set to “stick”… i.e stay at the top of your e-portfolio. This is your welcome posting and should also be “tagged” with keywords that will help attract relevant, prospective employers (more details are included in the 10-step instructions). It’s also a good idea to mention your career aspirations in this post. This should definitely be one of your selected posts.
2. A post that showcases your team’s BMKT 360 project. Be sure not to mention anything that would be confidential for your client (same thing with uploaded files).
3. A post that showcases your research article blog
4. A post or posts that showcase projects you have done in your other courses at Capilano University (e.g. marketing, organizational behavior, etc.)
5. A post that showcases any industry events you have attended
6. A post that showcases a hobby or sport you are involved with, or some other personal interest, or an association or organization you are involved with. Employers like to see that you are about more than just school and this post will help with that.
7. A “wildcard” posting that showcases something else that you think will be of interest to prospective employers (e.g. an overview of another degree or education program you took at another school, your reflections on life or what you are learning at Capilano University, your reflections on a current trends or news event, etc.)

In summary, you should have a total of at least four posts, including your welcome post. The posts can be brief. In fact, it’s a good idea to keep posts to a maximum of a short paragraph or two… a few sentences can also work for some of your postings if you want the attention to be on a photo or linked file.

It’s a good idea to include an image within each post (a screen shot of a report works well for documents you want to showcase)

With the exception of the first welcome/overview post that should be “stuck” at the top, you can use any order for your postings.

Here are the 10-step instructions for developing your e-portfolio that I provided previously earlier in the term.

Once you are completed your e-Portfolio, you need to submit the URL and some other information to this online submission form by 11:59 p.m. on June 24th (coming soon, I will upload this form by Thursdsay morning).

Here are some samples from the other classes that may give you some ideas (some may require a password so you won’t be able to see them but most are public).
Bryan
Natasha
Aaron
Daniel
Dominique
fangnian
Herve
Hussein
Jianjin (Allen)
jie
Jie (Phoenix)
Karim
Kate
Keli
Kimberly
Mairin
Melpo
Moe
Nazanin
Ning
Ryan
tingting
Wei
wei
Xiejun (Leon)
Yasumori (Yasu)
yun

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